A little about me…
I’ve established my career as a designer, illustrator, and entrepreneur. I gained much of my early design and product development experience with large brands such as Kohls, FilaSport, Rocawear, and Prokeds Footwear.
Kali Active, the brand I grew from scratch is the work I’m most proud of. It was my first “rodeo” as a founder of a fitness brand that made space for women in a male-dominated industry. Being a creative entrepreneur has allowed me to wear many hats and understand the full scope of what it takes to make and grow a brand.
Kali Active was the first brand to bridge the gap between the fight and fitness industries, leveraging high-quality materials, unique design, and a direct-to-consumer strategy to successfully capture the modern fitness demographic. I grew the brand into a profitable business, collaborated with influencers and fitness creators, partnered with organizations, and consulted for many gyms and studios. The brand was deeply entrenched into the LA and NY fitness landscape.
Press and Features
Helping to launch Rumble Boxing in Chelsea, NY.