Bombay Sapphire

The #StirCreativity campaign spotlights different designers and artists for Bombay Sapphire’s commitment to championing the arts through their different activations throughout the year.

Part of the campaigns is to have different artists design the packaging of their iconic blue Gin bottle. Following strict brand guidelines and a brief that asked for each designer to use their personal background as inspiration. The brief also asked for a vector illustration format that incorporated the logo in the center.

I used inspiration from a trip to the blue city of India, Jodhpur, where I ran into some beautiful peacocks. The peacocks and peafowls were perfect subjects to cover the box in an interesting way. I made sure each panel of the box had a part of the detailed print across it.

The initial sketch