Kali Active is a fitness accessories brand specializing in boxing and kickboxing gear. As a boxing workout enthusiast, I realized there were hardly any products that offered elevated design and quality leather accessories for women who enjoyed these workouts.

As founder and creative director, I owned the brand end to end. I designed the product and sourced the materials, directed every shoot, and built the visual system that carried each season across our site, email, social, lookbooks, and wholesale. Kali Active went on to be carried at studios including Equinox and Rumble NYC, and was featured in Vogue, InStyle, POPSUGAR and Refinery29. The best part was the community.

From LA to NY, we worked with real athletes and trainers, partnered with the studios where our customers trained, and turned classes and events into content people wanted to share. Here’s a look at the campaigns, product, and community work I directed.