I won a nationwide contest hosted by fashion designer Rebecca Minkoff in partnership with Nordstrom Stores, which featured my design for the “Next Big Artist” contest campaign.

Rebecca Minkoff is a designer known for her namesake global fashion brand which distributes globally. Through social media site, Tumblr, Minkoff was looking for an artist to help design a graphic for a campaign during New York Fashion Week 2014. Not only was my design selected out of hundreds of entries but it was also released nationwide in Nordstrom stores on t-shirts and tote bags.

My design inspiration was to evoke the essence of the “Rebecca Minkoff Girl” with sharp crystals and florals into a bold graphic print. I felt like it perfectly embodied the strong femininity of the Rebecca Minkoff brand. The soft blue and pop of orange also happened to match the runway collection and became a quick hit at nationwide Nordstrom stores.