02 · Founder · Creative Direction · Product
KaliActive
A women-first boxing and kickboxing accessories brand built end to end—from the product and materials to every campaign and community touchpoint.
Explore the story ↓Original portfolio artwork · Kali Active
Project overview
Kali Active began with a gap in the market: women who loved boxing workouts had few options for elevated, quality leather accessories. As founder and creative director, Anjni shaped the brand from product design through visual identity, campaign direction, digital channels, lookbooks, and wholesale.
- RoleFounder and Creative Director
- ScopeProduct · Brand · Campaigns
- CommunityAthletes, trainers, studios
Built end to end
One idea across every touchpoint.
Product and material sourcing established the foundation. Each shoot then extended that product language into a visual system carried through the website, email, social, seasonal lookbooks, and wholesale presentation.
Community and reach
Designed where the customer trained.
Kali Active worked with real athletes and trainers from Los Angeles to New York, partnered with the studios where customers trained, and turned classes and events into shareable content. The brand was carried at studios including Equinox and Rumble NYC and featured in Vogue, InStyle, POPSUGAR, and Refinery29.
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