05 · Brand Collaboration · Packaging · Illustration
BombaySapphire
A packaging collaboration for Bombay Sapphire’s #StirCreativity platform, turning a personal memory of Jodhpur into an intricate illustration across the brand’s iconic blue box.
Explore the story ↓Original portfolio artwork · Bombay Sapphire
Project overview
The #StirCreativity campaign spotlights designers and artists as part of Bombay Sapphire’s commitment to championing the arts. The packaging brief asked each designer to draw from personal background while working within strict brand guidelines, a vector format, and a centered logo architecture.
- Campaign#StirCreativity
- ScopePackaging illustration
- InspirationJodhpur · Peacocks · Blue City
The brief
Personal expression inside a precise system.
The challenge was to make the work unmistakably personal while respecting the established Bombay Sapphire identity. The centered logo and vector-production requirements became part of the composition rather than constraints to hide.
The visual idea
A memory wrapped around every panel.
The illustration drew from a trip to Jodhpur, India’s Blue City, and an encounter with its peacocks and peafowl. Their movement and detail offered a natural way to carry the print around the box, allowing every panel to hold a distinct fragment of the complete artwork.
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